Each year a new recipient: a local or locally significant joint issue. (Funds raised go directly to those in need, not to cover the costs of bureaucracy.)
The aim of the event is to create a new sense of community, togetherness and the spirit of belonging and to give, especially to the younger generations, the joyful experience of working together towards a common goal.
An opportunity for local people to present and sell their works and self-made products. No mass industrial products.
Treasuring the historical past of Rovaniemi, for instance, through clothing and the materials and design of the market stalls.
Created through the previous four principles and by keeping both politics and religion outside the Market Place.